Comments on: The business side http://www.newsless.org/2008/10/the-business-side/ Time to stop breaking the news, and start fixing it.* Sat, 13 Mar 2010 19:20:58 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: ppcf 2 http://www.newsless.org/2008/10/the-business-side/comment-page-1/#comment-722 ppcf 2 Thu, 26 Mar 2009 02:10:26 +0000 http://www.newsless.org/?p=39#comment-722 Hey very nice blog!! Hey very nice blog!!

]]> By: Tim http://www.newsless.org/2008/10/the-business-side/comment-page-1/#comment-98 Tim Mon, 13 Oct 2008 10:21:22 +0000 http://www.newsless.org/?p=39#comment-98 <i>I keep getting distracted by how beautiful this blog template is.</i> Hear, hear! I keep getting distracted by how beautiful this blog template is.

Hear, hear!

]]> By: robin http://www.newsless.org/2008/10/the-business-side/comment-page-1/#comment-97 robin Mon, 13 Oct 2008 06:20:06 +0000 http://www.newsless.org/?p=39#comment-97 To me, it's Google's pay-per-click-ness that's so magical. Yes, I know they do a lot of CPM-based advertising now, too, via DoubleClick or their TV ad system or whatever else, but even so: It's CPC that was so innovative and (I think?) still makes them most of their money. What's the analog for, say, a site like DavisWiki? I don't think it's literally CPC; but I do think it has to connect to *action*, somehow. You need to be selling not just raw, formless attention, but a special kind of attention that you can prove (or, you know, strongly suggest) leads to a purchase or some other behavior. It's a vague idea, and an obvious one. But I think it's a good idea to keep that question open and sort of floating around: "What are the *actions* associated with this experience that advertisers might want to pay for?" P.S. I keep getting distracted by how beautiful this blog template is. To me, it’s Google’s pay-per-click-ness that’s so magical. Yes, I know they do a lot of CPM-based advertising now, too, via DoubleClick or their TV ad system or whatever else, but even so: It’s CPC that was so innovative and (I think?) still makes them most of their money.

What’s the analog for, say, a site like DavisWiki? I don’t think it’s literally CPC; but I do think it has to connect to *action*, somehow. You need to be selling not just raw, formless attention, but a special kind of attention that you can prove (or, you know, strongly suggest) leads to a purchase or some other behavior.

It’s a vague idea, and an obvious one. But I think it’s a good idea to keep that question open and sort of floating around: “What are the *actions* associated with this experience that advertisers might want to pay for?”

P.S. I keep getting distracted by how beautiful this blog template is.

]]> By: Moving toward a new model of journalism | Solution Journalism http://www.newsless.org/2008/10/the-business-side/comment-page-1/#comment-88 Moving toward a new model of journalism | Solution Journalism Fri, 10 Oct 2008 21:33:49 +0000 http://www.newsless.org/?p=39#comment-88 [...] close attention to media economics, a subject that is not widely taught at journalism schools.  Matt Thompson, writing at Newless.org, makes some solid observations about technical, economic and social changes [...] [...] close attention to media economics, a subject that is not widely taught at journalism schools.  Matt Thompson, writing at Newless.org, makes some solid observations about technical, economic and social changes [...]

]]> By: Creating an information asset at Newsless.org http://www.newsless.org/2008/10/the-business-side/comment-page-1/#comment-83 Creating an information asset at Newsless.org Thu, 09 Oct 2008 23:57:41 +0000 http://www.newsless.org/?p=39#comment-83 [...] pick up one of the threads from yesterday’s post, let’s talk about that first question for a minute: “How do we increase the amount or [...] [...] pick up one of the threads from yesterday’s post, let’s talk about that first question for a minute: “How do we increase the amount or [...]

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