Newsless.org

Folks are emailing/Tweeting over links to Google’s “Living Stories” prototypes, done in collaboration with the New York Times and Washington Post. I’m about to hop a plane to Amsterdam to give a talk about the future of context, in which this idea plays a prominent role (as you know), so I figure I should lend some thoughts. (Update: Had to board before I finished the post, so I’m publishing from Amsterdam. Hoi!)

First, all the organizations involved deserve props for looking beyond the current news story format. Even with all its flaws, the static news article on the Web is an overwhelmingly dominant paradigm. To reimagine it – especially from within the walls of a giant, classical institution – takes vision.

Second, it’s not the most impressive incarnation of the ideas behind it. It feels a touch austere, like the quiet tinkerings of a Google engineer’s idle hours. I say that having built something much like it (without some of the cool bits). In fact, Columbia Tomorrow probably felt the same way to the folks who viewed it – “All those big ideas, and this is the product?”

The lack of sizzle is evident in Howie Kurtz’s story about the project. He calls it “a new online tool that, well, isn’t exactly going to revolutionize journalism.” I think NYT digital CEO Martin Nisenholtz gets it about right in the Times story about the initiative: “In it,” he says, “you can see the germ of something quite interesting.”

I don’t think the fact that it’s still only a “germ” at this point diminishes the thought or work that’s gone into these efforts. We really haven’t built anything quite like this before. Inventing the future takes time! And I suspect the first time many people laid eyes on Wikipedia, their reaction was much the same: Some fancy encyclopedia you got here. Um, there’s a typo on the “List of Goonies characters” page.

So I’m tremendously heartened by the fact that influential organizations are starting to act on these ideas. Every groping step away from the conceptual and toward the concrete pushes this conversation forward. The basic question – “What might this look like?” – becomes less relevant, leaving room for bolder and more interesting questions to sprout.

Right now, the main reaction flitting around in my head is this: both Columbia Tomorrow and Google’s living stories seem, from one angle, like a retreat from Wikipedia rather than a step toward (or beyond) it. They’re tugging the radical reality of the Wikipedia topic page – pure, organized, ever-changing – back to a somewhat familiar, news-oriented frame. What if we started with a Wikipedia topic page, and began to imagine how a newsroom could improve that? How might we improve the storytelling? What might the talk page become? What would bring people back to follow the story as it progresses?

Footnote: By the way, Danny Sullivan has the best take I’ve seen, if you want a read on how “Living stories” work.

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