Newsless.org

I promised RJI’s communications director that I’d put together material for an e-mail that might be useful for the Institute’s mailing list. If you’re a regular reader, you’ll recognize many of these thoughts from my posts here, but you might still find this interesting. Happy 2009, and thanks for reading!

In the conversations about the seismic shifts rocking journalism today, much has been said about community participation in journalism, the proliferation of multimedia storytelling formats, the rise of mobile platforms and the departure of traditional advertising vehicles. Less has been said about how these developments relate to another fundamental shift in the landscape — our society’s 180-degree reversal from being starved of information to being drowned in it. But now that study after study has reinforced this fact, news industry leaders are starting to wrap their minds around adapting journalism to the overload age.

Addressing overload — weaving a mess of disconnected headlines into a coherent, compelling structure — is one of the basic premises of my work at RJI. In the inaugural entry on Newsless.org, I put it this way: “I want to hear much, much less about the future of news, and much more about the future of context. I want to shift the focus of our books and conferences from how we’ll deliver the latest developments to how we’ll help our audiences better understand the state of our world.”

As we engineer our experiment in delivering context, we’ve been asking ourselves a lot of questions to help focus our efforts. I thought I’d share some of them and invite your comments, challenges, footnotes and annexations: Read the rest of this entry »

OK. I’m taking a break from stock-piling dollar bills beneath my mattress to utter really the only trenchant observations I can summon amidst all this.

First, having been obsessively reloading a number of news sources for most of the day, the most cogent reaction I’ve read so far has been this, from the Columbia Journalism Review:

The crisis presents a moment for reflection. For the business press, there are only two options when considering what has happened here, neither particularly good. Either the business press institutionally provided appropriate arms-length scrutiny of the financial-services industry, including investigative work, opinion, analysis and rigorous beat reporting that provided decision-makers, including readers, with fair warnings of the coming collapse, and it was ignored, or it didn’t do the work in the first place. We know that the answer is some combination of the two. But, if we accept the foregoing logic, then best case for the business media is that what it writes doesn’t matter, in which case, why bother?

Clearly this crisis is not all about the press, but the press is critically implicated, as it was after Enron. Part of that failure is now in the past, and unrecoverable — the revelation that Wall Street was a fraud came too late to avert the evaporation of hundreds of billions of dollars; while the stage was being set for one of the biggest stories of our lives, the press seems to have been asleep on the job. But part of the failure is ongoing.

Clay Aiken vs. the bailout on Google Trends

We suffer from a giant, collective understanding gap about the crisis and the proposed solutions. Polls suggest citizens are missing key facts about the bailout, and that this disparity of information may be the single biggest factor in the bill’s reception among the public. Yet there’s clearly a hunger for information; the recently outed Clay Aiken took a back seat to the bailout on Google Trends this past week. Of course, the biggest question — what on earth is going to happen now? — is unknowable. But there’s a lot we do know …

• At a high level, what led to the current crisis?
• What are some historical analogues to the crisis?
• What, in plain English, did the amended bailout plan propose to do?
• What did economists and others cite as the merits and demerits of such a plan?
• What alternatives have been attracted serious economist attention, and what are their pros and cons?
• What’s the worst-case scenario?

Yet journalists are still failing to deliver this information accessibly. All of it is scattered across hundreds of news sites, government reports, blog posts, &c. And even in the places it appears, all of this contextual information is being buried by the avalanche of breaking news on the topic, much of which plays up the overheated soap opera on the Hill, little of which adds to an understanding of the factors at work and how they might affect us.

Among the best comprehensive coverage I’ve seen are a reasonably robust article sidebar from the BBC, the NYT topic page on the bailout plan, and a nice summary page from the Financial Times. But each of these requires the reader to do a massive amount of work to start answering some of the basic questions above. They haven’t packaged this information together or even linked it up in an accessible manner for someone looking for decent background on the issue. Instead, they offer a hodgepodge of headlines, most of which relate to unfolding news events.

The single most straightforward source providing a readable background of the issue as well as broken-out sections on all the elements I alluded to (components of the bailout, possible effects, alternatives, reactions)? I probably don’t need to tell you.

How is it possible that no one in the news industry has created a comprehensive-yet-approachable site to deliver the context necessary to grasp this crisis? It wouldn’t take much. A Web designer with a flair for the minimalistic. One or two business reporters who can translate economese. Several stark, straightforward subject headings — History, Ideas, Politics, What’s Ahead — that sort of thing. A link-path to guide the lazy and uninitiated from beginning to end. And a great editor to keep it all concise, eloquent and accurate.

Executed well, it would be such a tremendous service. I imagine it would garner a significant audience, and it might prove to be the hub for a more productive, less fragmented discussion than has occurred so far. It would be a step towards redemption for whatever failures contributed to this moment.

The books, the Frontline episodes, the newspaper series and all the other Pulitzer bait will come eventually. But probably too late to offer understanding that could make a difference now.

Update: Howard Owens has a good post castigating the Patriot-Act-ish deference the press has given the administration and Wall Street in the wake of all this. He ends up converging with some of the same points I make above. For both his post and mine, standard caveats apply — it’s incredibly easy to throw stones at the press; plenty of excellent reportage has been done; Dean Starkman made an excellent tenth point (”Journalism is something but it isn’t everything”). But I still think there’s a lot of valid and valuable criticism here.

Jay Rosen’s been on something of a tear recently over the notion that news sites should be paying much more attention to the explanatory function behind their journalism. After having been somewhat indifferent to stories about the subprime crisis and its effects on the lending industry, Jay heard the “Giant Pool of Money” episode of This American Life. The episode gave him an entertaining yet comprehensive understanding of the crisis, and he found himself seeking out more news on the topic.

By explaining the background of the story to Jay, TAL had made him a consumer for more information about the story. Jay’s conclusion:

If the providers of information aren’t providing the basic explainers that turn people into customers for that information, they don’t deserve those customers and won’t retain them. If explanation is required for information acquisition, then the explainer comes “before” the informer as a pre-requisite. We typically have it the other way around.

So as we think about new models for news we need to think about expanding that little what’s this? feature you sometimes see on effective web sites. That’s not about web design. That’s a whole category in journalism that I fear we do not understand at all.

This conclusion is central to my research. I think there’s a giant realm of news stories our audiences don’t understand enough to be interested in them. To an extent, of course, that’ll always be true. But rather than continuously attempt to enlarge the audience for a given story, we pitch our stories only to the fraction of our audience that already understands the context.

What if we make it easy for our audience to get quickly up to speed on any topic? (And by “easy,” I don’t just mean a collection of our headlines on a given story. I’m talking more this speed.) Could we expand the audience for more of our coverage?

I suspect we could.