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On transparency: part 4

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All right, this is it for the transparency series for a while, but I needed to clear my system before I could get to some other topics.

The other day, Newsmaven made another point worth repeating. In the context of an ongoing story, transparency takes on a new significance:

In this model where facts are added to event and issue topic pages which are continually augmented, corrected and edited in a Wikipedia-like database, there is no single point where the ’story’ is finished and published, so you can’t define a point where the process is ready to be revealed. The process is open, and part of the ongoing story.

In today’s world, once a story is published, criticisms from readers can draw only one of two responses: defense or apology.1 But if we reinvent a story as something dynamic and evolving, sharing our work and inviting comment offers us an opportunity to constantly improve it. Not just to “get it right,” but to constantly get it more right.2

When I wrote about the idea of a separation of powers in journalism, I had in mind this notion of a transparent newsroom, where the acts of gathering and filtering information are actually outputs of the process of journalism, not just components. I finished that post by asking what news might look like if we published more of the raw materials of the process — interview transcripts, raw video, and things like that. Let me broaden that a bit to say we should air not just our materials but our methods.

  1. Don’t get me wrong, we learn lessons from these criticisms as well, but I’m purposely discounting our promises to do better next time. []
  2. My friend Rex had a great idea that never came to fruition while he was working at MSNBC. He was toying with the idea of placing a slider at the top of every news story, to allow users to see the history of revisions on each story. As you pulled the slider from left to right, you could see how the story evolved over time, as new facts were added and old ones removed or deemphasized. One day we’ll see this idea in action. []

Written by Matt

October 24th, 2008 at 11:45 am

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On transparency: part 3

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Or, How Wikipedia talk pages are like newsrooms.

As Newsmaven’s recent comments reminded me, I’m convinced nothing captures the dynamic of a newsroom dialogue about a difficult story better than a Wikipedia talk page. If you have never waded into a talk page discussion, definitely do take a look. I’m almost always impressed by the sincerity of the Wikipedia editors’ desire to get the story right, and their diligence in shepherding tricky editorial issues to a conclusion. They grapple with a range of truly journalistic issues with a scrupulousness that would satisfy the most severe editor.

In the Barack Obama article, for example, an editor asks whether the lede of the article sounds too promotional:

“After announcing his presidential campaign in February 2007, Obama emphasized withdrawing American troops from Iraq, energy independence, decreasing the influence of lobbyists, and promoting universal health care as top national priorities.”

None of the other 3 candidates have a section which describes their campaign goals, so I have a few questions: 1. Is this type of language appropriate for Obama? 2. Would a sentence like this be appropriate for each of the other candidates? If not, why?

Our stories certainly don’t betray the back-and-forth that goes into making decisions about which information to include and how to present it. But I imagine if they did, the result would look a lot like a talk page.

Written by Matt

October 23rd, 2008 at 4:55 pm

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On transparency: part 2

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I was all set to jump in and make some points in the comments to yesterday’s post, but you guys covered all the points I would have made, and set me up for another couple of posts today. Thanks, hive mind! So, to summarize, synthesize, and hopefully extend:

Transparency involves reporting what you don’t know. R.S. asked a great question — “Isn’t the role of journalist to process whatever doubts they have about a situation internally, gather more information, and then report the story?”

Tim gave an elegant answer:

It’s worth noting that in the early stages of reporting the attorney scandal, TPM didn’t say, “clearly there’s a political scandal of monumentous proportions at work, orchestrated by Karl Rove as part of a widespread attempt to legitimate charges of voter fraud to disenfranchise Democratic voters and win elections.” They reported the facts as known — with the full story incomplete and unfinished — plus a question mark.

Exactly. One of the striking elements of the TPM coverage is how restrained the editors were (despite their ideological motivations) about speculating or drawing conclusions. Instead, they ask good, fair, pointed questions, then dig for the answers to those questions. In this case, “Why did all these highly competent U.S. attorneys get fired?” was an excellent question.1

I don’t think most people are naturally good at asking fair-but-provocative questions, or separating inquiry from speculation and insinuation. I include many journalists in this assessment. Earlier this fall, for example, Andrew Sullivan packaged a host of barely-baked questions about Sarah and Trig Palin into a rather embarrassing innuendo-fest.

That’s all the more reason why the Josh Marshalls and Renee Fergusons of the world, who have a knack for this sort of thing, should help clue the rest of us in on when a nagging question rises to the level of an investigative treasure map. TPM-like transparency is a great way to do that.

  1. Previously, I identified pattern recognition as one of the traits of the best investigative reporters. The instinct that inspires folks like Josh Marshall and Renee Ferguson to ask and pursue good questions is another. []

Written by Matt

October 22nd, 2008 at 9:49 pm

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On transparency: part 1

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I’ve been mum for the past week because I’ve been working through some thoughts on transparency that have been threatening to turn into one spiraling, omnibus post. But I think these thoughts might cohere better if I break them up. So here’s a start:

Assumption: Whatever the information ecosystem of the future looks like, it will involve more people taking more responsibility for producing and filtering their own media.

Consequently, let’s posit that these folks might benefit from knowing some of the better techniques journalists have refined for evaluating and presenting information. Let’s also suppose that this knowledge is not already widespread, largely because we’ve muddied it up with a lot of pointless conventions that obscure some of the best components of the journalistic process.1

What I’m getting at is the notion that journalists are acquiring a growing responsibility to let our communities in on how we do our work, for reasons that have little to do with the transparency battles of yesteryear. Increasingly, transparency is an instrument not just for enhancing the credibility of our journalism, but especially for informing an audience that might want to extend or repeat or improve it.

One of the least-remarked-upon aspects of the best journalistic blogging is how much it demystifies the process of journalism. The work that earned Josh Marshall and company a Polk Award seems so humble and accessible in retrospect. Follow the dots the TPM crew connects as they start to unearth the extent of the story, and you might just begin to believe you could do something like this yourself. The very tone of the coverage invites participation. From 1/15/07:

Strange days? Less than a week after news broke that the Bush administration has forced the resignation of San Diego U.S. attorney Carole Lam, we learn that it has done the same to Daniel Bogden, U.S. attorney for Nevada.

According to today’s Las Vegas Review-Journal, no one seems to know why he’s been asked to leave before his term expires in 2008. As in Lam’s ouster, there appear to be no charges of wrongdoing against Bogden.

There’s a question mark here. There’s an implied mystery — “no one seems to know.” The blogger has told us why the story piques his curiosity, what he knows and where he learned it, and what he hopes to find out next. Meanwhile, his fellow muckrakers — in the best muckrakish tradition — are breathlessly promising “More soon!”2

Notice that transparency doesn’t obfuscate narrative here, it facilitates it. The way the TPM reporters frame
their work makes you want to know what happens next. In the past, we’ve envisioned transparency as a cumbersome add-on to the reporting and storytelling process (e.g. a “How we reported the story” sidebar). Bloggers have shown that it doesn’t have to be that way.

Contrast the TPM blogging with the first New York Times story to hint at the scandal, published five days after Josh Marshall’s muckrakers started to smell a rat. That story is a black box, arriving as a seamless package of factory-assembled facts, with no history or future.

My hunch is that journalists will do ourselves and our societies a favor by building on the approach demonstrated by TPM and other bloggers inside and outside of Big Media. If we do our part to spread knowledge about how we acquire and evaluate information, we make it likelier that our audiences will consider that knowledge as they do the same. Exposing our methods in a more open fashion might allow them to be criticized, but who’s to say those critiques won’t help us improve those methods?

For these reasons and others, I intend to ask the reporters working on the prototype to blog their progress as they gather and filter information for the site. Of course, the blog will also be a forum (not the only one, I think) for the community of people deeply interested in the topics we’ll be covering.

Don’t get me wrong. I don’t expect that just because we blog transparently, folks will magically start turning into journalistic savants right and left. But I do think it’s an important piece of how journalism should change. More (!) on this forthcoming.

  1. Like, for example, our unwillingness to use the first person, which produces a stilted, distancing prose in its best moments, and actually misleads or confuses in its worst. Or our insistence on he-said/she-said journalism, which continues to be a significant black mark on our coverage of some of the most important issues of our era, such as climate change. Or our recent nonsensical contention that good journalism was somehow antithetical to blogging, which means moments like this just serve us right. We’ve expended so much energy upholding such superficial conventions as being somehow useful for evaluating what constitutes authentic journalism, that we’re shocked to discover how easily those conventions are aped and our public deceived. []
  2. Marshall has a practical reason for this approach: his brand of reporting relies on audience participation. If the Talking Points Memo community wasn’t tipping him off to reports of attorneys being dismissed across the country, it would have been much more difficult for him to piece the story together. []

Written by Matt

October 21st, 2008 at 6:03 pm